Patient Engagement Best Practices You Need to Follow in 2022

Patient Engagement Best Practices You Need to Follow in 2022 March 21, 2020

The patient experience is quickly taking center stage within healthcare. It’s vital to start practicing and encouraging patient engagement within your healthcare facility. With medical costs and insurance premiums continuing to rise, it’s essential to foster a positive patient experience to encourage them to not only visit your facility but to invest the time and resources in themselves to maintain their overall health and wellbeing. The power of a positive patient experience goes a long way in both the patient’s eyes and in the overall success of your healthcare facility.

To encourage patient engagement, you must foster a positive patient experience throughout your entire healthcare brand. Whether it be how a patient is greeted, to wait times, to clinician demeanor during the course of treatment, it all matters.

The Importance of a Positive Patient Experience

 When your patients feel their experience was worthwhile, they are more likely to actively participate in patient engagement. Not only does a positive patient experience help encourage patient engagement, but it can also play a significant role in the success of your facility. Patients who feel they had a good experience will be more inclined to leave positive patient feedback, which can significantly boost:

  • Your overall reputation: Happy patients will leave positive patient feedback, something many consumers take into consideration before choosing a new provider.
  • Your revenue: Happy patients that feel valued will continue to visit your facility when they need medical advice, and they are likely to suggest your practice to those they care about.

Alternatively, patients who don’t have such a great experience will be more than likely to voice their concerns across multiple mediums if they don’t feel like they are being heard. Which makes the emphasis even more important today to be able to foster a positive patient experience. Essentially, the lifeline of keeping your brand thriving within a community is predicated upon how you effectively engage with patients every day.

3 Best Practices To Improve Patient Engagement

These best practices are essential to building trust between you and your patients, which will then create an ideal environment where a patient will be more inclined to take a more active role in their overall health and wellbeing. It’s tough for any leader to admit that their facility falls short on the patient engagement front. However, these patient engagement principles have stood the test of time and will continue to be a cornerstone for patient engagement best practices.

1. Convenience:

One frustrating part of seeking out medical care or advice is that many people find contacting their doctor or office to be very inconvenient.

The patient expects medical professionals to not only anticipate their needs but accommodate them promptly. If you aren’t catering to your patient’s need for convenience, then they are very unlikely to turn to you for further engagement.

Prioritizing convenience is essential to patient engagement. Make sure you are easily accessible, and when in the office with them, take the time to really listen to their concerns. When they feel you are making the process simpler, they are more likely to trust you and engage accordingly.

2. Empathy:

As with any other industry, your patients view your relationship with them as just that – a relationship. If you are treating them with the respect they expect, you are going to see that your patients are more likely to participate in patient engagement.

However, once you start treating them like a number or a paycheck, they will start to devalue any relationship you’ve fostered with them, and in turn, take their business elsewhere.

3. Insight/Connectivity:

Thanks to the internet, your clients are more interconnected than ever before. That means they are more open to building a larger sense of community and are turning to that community for help and advice. Did you know that nearly 84% of consumers say that they turn to and trust online reviews just as much as a personal recommendation from someone they are close with?

By fostering a positive patient experience, healthcare professionals have the opportunity to take advantage of this community and help nurture their relationship with patients. Take advantage of these opportunities to collect valuable feedback and use that feedback to encourage further patient engagement within your healthcare facility.

Take the Time to Foster Patient Engagement and a Positive Experience

When working in the healthcare industry, taking the time to foster positive patient engagement is essential. One of the best ways to do this is by providing them with a positive experience worth feeling good about and sharing.

Not sure where to start? Collecting and reviewing patient feedback is the most effective way to see what your clients are thinking. From there, you’ll be better equipped to create solutions that will encourage long-term patient engagement.


Edward Shin, MD

CEO and Co-Founder

Previously co-founded WellApps and Healogica. Built and led a healthcare team at Gerson Lehrman Group. Director of Content Development at Healthology. Ed received his BA and MD from the University of Pennsylvania School of Medicine. Completed his residency in Internal Medicine at Columbia Presbyterian Medical Center in New York and is board-certified in Internal Medicine.

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