Ivy Fertility Leverages Q Reach Solution from Quality Reviews to Increase Their Online Reputation and Presence
In the competitive landscape of fertility care, Ivy Fertility—a nationwide network of 28 practices and over 50 providers—understood the vital role that online reputation plays in patient decision-making. With services spanning IUI, IVF, donor services, and surrogacy, Ivy Fertility needed a strategy to strengthen their online visibility and patient trust.
The Challenge:
As today’s patients increasingly rely on online reviews to choose their fertility care providers, Ivy Fertility aimed to improve their discoverability and credibility across Google. With growing competition and a consumer-driven healthcare market, their existing online presence didn’t fully reflect the quality of care they provided.
Why Online Reviews Are Critical for Fertility Practices:
For fertility clinics, trust is everything. Patients embarking on their fertility journey are not only looking for expertise—they’re also searching for empathy, transparency, and proven success. Online reviews serve as powerful social proof, giving potential patients real insight into others’ experiences.
Here’s why a strong review strategy is essential:
Improves Local SEO: More reviews and higher ratings boost visibility on Google Maps and local search.
Builds Trust with Prospective Patients: Fertility treatment is deeply personal—reviews help ease concerns and build confidence.
Increases Patient Conversion: Positive reviews can influence a potential patient’s decision to choose your clinic over competitors.
Reveals Areas for Operational Improvement: Reviews provide feedback that can be used to refine patient experience.
The Solution:
To meet this challenge, Ivy Fertility partnered with Quality Reviews® and implemented the Q Reach Social Boosting module. This solution enabled patients to easily leave Google reviews through mobile-friendly workflows integrated directly into patient engagement tools. Each review was tied to a specific clinic location, ensuring accurate and relevant feedback.
Final Takeaway:
By strategically leveraging Q Reach, Ivy Fertility demonstrated how enhancing online reviews isn’t just about ratings—it’s about reaching more patients, building trust, and improving access to life-changing fertility care. For fertility practices, investing in online reputation management is no longer optional—it’s essential for sustainable growth.