IVF and Fertility
The fertility journey is one that is punctuated by emotional highs and lows. For women and couples trying to conceive through in-vitro fertilization (IVF), the complexity of the clinical protocols contributes to the anxiety and stress experienced throughout the
fertility journey. However, through the use of smartphone-based digital engagement tools, reproductive medicine practices can give some control back to patients and their partners as they navigate the ups and downs of fertility treatments.
Deploying intuitive, common-sense digital health solutions will help attract and retain fertility patients by focusing on the following:
- Generating awareness of fertility treatments and services for prospective patients
- Curating customized instructions and educational material via diverse media (e.g. video, infographics, or simple text)
- Crafting customized patient workflows that map to the discreet points along the IVF care path:
- Follicle Stimulation → Trigger → Retrieval → Fertilization → Transfer
- Provide information for genetic counseling and testing
- Access support resources such as maternal acupuncture, counseling, yoga, and other holistic fertility therapies
- Appointment reminders and notifications
- Directions and wayfinding
- Partner notifications, instructions, and education
- Boosting online reviews
- Digital and virtual check-in
The fertility journey is one that is punctuated by emotional highs and lows. For women and couples trying to conceive through in-vitro fertilization (IVF), the complexity of the clinical protocols contributes to the anxiety and stress experienced throughout the fertility journey. However, through the use of smartphone-based digital engagement tools, reproductive medicine practices can give some control back to patients and their partners as they navigate the ups and downs of fertility treatments.
Deploying intuitive, common-sense digital health solutions will help attract and retain fertility patients by focusing on the following:
- Generating awareness of fertility treatments and services for prospective patients
- Curating customized instructions and educational material via diverse media (e.g. video, infographics, or simple text)
- Crafting customized patient workflows that map to the discreet points along the IVF care path:
- Follicle Stimulation → Trigger → Retrieval → Fertilization → Transfer
- Provide information for genetic counseling and testing
- Access support resources such as maternal acupuncture, counseling, yoga, and other holistic fertility therapies
- Appointment reminders and notifications
- Directions and wayfinding
- Partner notifications, instructions, and education
- Boosting online reviews
- Digital and virtual check-in
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