While over 90% of health systems offer online patient portals, only 15-30% of patients use these portals. Electronic medical record systems do not offer the user-friendly, intuitive, and interactive digital engagement solutions that patients as consumers have grown accustomed to outside of their healthcare lives. EMRs cannot present patients with rich media such as videos of providers offering instructions before a procedure, or interactive checklists during discharge planning and care at home. EMRs are designed to capture clinical and billing information within the four walls of a healthcare institution. EMRs do not have the capability to interact with patients at a digital consumer-friendly level that leverages the advanced graphics of today’s smartphone.